The background
Technical depth. Marketing experience. Both in one place.
I started in IT, working on systems and infrastructure for companies including Reuters and Yellow Pages. After twelve years in technical roles, I moved into SEO and web marketing, where I worked on digital growth for organisations including the BBC, Morethan, and a range of SaaS and hosting companies.
Along the way, I've built WordPress websites across many different industries. I've learned what makes a site perform, not just look good, and the difference matters more than most agencies will admit.
Having an IT foundation alongside a marketing background means I can see both sides of a project. I understand why a developer pushes back on something, and I understand what a search result actually takes to win. Most people doing this work have one or the other.