SEO for charities: help more people find you.
We help charities show up where it matters: on Google, in AI tools like ChatGPT and Gemini, and in the places your beneficiaries, donors, and funders are actually searching.
What happens when someone searches for help?
Every day, people are looking for charities like yours. The question is whether they find you.
A survivor searches for "help near me"
They're in crisis and they're Googling. If your charity doesn't show up on the first page, they'll find someone else, or no one at all.
A funder researches charities in your space
Before awarding a grant, they Google you. If your website doesn't show up, or looks outdated when it does, you've lost credibility before the conversation starts.
Someone asks ChatGPT for organisations like yours
More people are using AI tools to find charities and services. If your charity isn't in those answers, you're invisible to a growing audience.
A donor wants to support a cause they believe in
They search for charities doing the work they care about. If your competitors show up and you don't, that donation goes elsewhere.
Two ways we help people find your charity
Search engines and AI tools are how people discover organisations today. We work on both, so the right people can find you.
Search visibility
When someone Googles the kind of help you provide, your charity should be easy to find. We do the technical and content work that gives you the best chance of ranking for those searches.
- Technical fixes so Google can properly read your site
- Local search optimisation for your area
- Content that ranks for the terms your audience uses
- Google Search Console setup and monitoring
- Monthly reporting in plain English
AI visibility
More people are using AI tools like ChatGPT, Gemini, and Perplexity to find services and organisations. We shape your content and structure so you have a better chance of appearing in those answers.
- Structured data so AI tools understand your work
- Content structured so AI tools can quote it
- Citations and mentions from sources AI tools trust, which improve your chances of being recommended
- Monitoring where your charity appears in AI results
- Ongoing optimisation as AI tools evolve
Simple, ongoing, and we do the work.
No jargon-heavy reports you'll never read. Just clear actions and honest results.
We audit where you stand
We review where your charity currently shows up on Google and in AI tools, and where you're missing. You'll get a clear picture of what's working and what isn't.
We fix and optimise
We make technical improvements, optimise your content, and structure your site so both search engines and AI tools understand what your charity does and who it helps.
We monitor and grow
Every month we track your progress, identify new opportunities, and keep improving. You get a straightforward report and a call to discuss what's next.
An honest timeline, not overnight promises.
Search visibility compounds slowly, and AI visibility tends to move faster. Here is what real progress looks like at each stage, so you always know what you are paying for.
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Month 1
Foundations
We run the audit, fix the technical issues holding you back, and get your site properly indexed. Traffic will not change yet. This is the groundwork everything else builds on.
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Weeks 4 to 8
First AI movement
AI tools that read the live web, like Perplexity and Google's AI overviews, can start reflecting the work within weeks. This is usually the first visible sign it is landing.
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Months 3 to 6
Search traction
Rankings for the terms your audience actually uses begin to move, and organic traffic climbs steadily. This is where search visibility becomes something you can measure month on month.
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Months 6 to 12
Compounding results
The gains build on each other: more pages ranking, more of the right people finding you, and the enquiries and donations that follow. The most competitive terms take the longest and are worth the most.
We never guarantee a specific ranking or AI mention. We guarantee the work, plain-English reporting every month, and honesty about where you stand.
Ongoing visibility.
Transparent pricing.
3-month minimum. Cancel anytime after. No setup fees. No surprise invoices.
Essentials
Get found on Google
About £17/day
You save £990 a yearPay annually, save £990
3-month minimum, then rolling monthly
Get started →- Full visibility audit in month one
- Technical SEO fixes
- Local search optimisation
- Google Search Console setup
- Keyword research for your cause
- Monthly performance report
- Monthly check-in call
- AI visibility optimisation
- Brand mention outreach
Growth
Google + AI tools like ChatGPT
About £30/day
You save £1,790 a yearPay annually, save £1,790
3-month minimum, then rolling monthly
Get started →- Everything in Essentials, plus:
- AI visibility optimisation
- Structured data implementation
- Content strategy and recommendations
- Competitor visibility monitoring
- AI results tracking and reporting
- Quarterly strategy session
- Brand mention outreach
Authority
Build authority on Google and AI search
About £48/day
You save £2,900 a yearPay annually, save £2,900
For charities serious about being recommended by AI
Get started →- Everything in Growth, plus:
- Brand mention outreach (sector press, directories)
- Review platform setup & management
- Tracking reviews and online mentions of your charity
- Tracking how often AI tools mention you compared to similar charities, using LLMrefs
- Monthly citation report
- Direct line: WhatsApp access
Not ready to commit? Start with a one-off audit.
Full visibility report: where you stand, what to fix, what it would cost. £495 one-off. (Credited back if you start a plan within 30 days.)
No lock-in after 3 months · No setup fees · Cancel with 30 days’ notice
Questions you're probably asking
Not necessarily. We can work with your existing website. If we spot issues that need fixing before SEO can be effective, we'll tell you honestly, but many charities see results with their current site.
SEO typically takes 3–6 months to show meaningful improvement in rankings. AI visibility can show results faster as we structure your content for AI tools. We'll set honest expectations from day one.
AI tools like ChatGPT and Gemini recommend organisations based on how well your website communicates what you do. We structure your content and build your online authority so these tools include your charity in their answers.
Happy to give you a free second opinion. We can run a quick audit and let you know if there are gaps, particularly around AI visibility, which most agencies aren't covering yet. No pressure either way.
Plain English, not jargon. We show you where you're ranking, how much traffic you're getting, what's improved, and what we're working on next. You'll always know what you're paying for.
No. This service is available to any UK charity, whether we built your website or not. If you have a WordPress site (or any other platform), we can help you get found.
Let's find out where you stand
Book a free 20-minute call. We'll take a quick look at your current visibility and tell you honestly what's possible.