Berkshire Women's Aid
BWA supports anyone experiencing domestic abuse across Berkshire, from emergency refuge accommodation to outreach services and children's programmes. Their existing site had a broken hero image, outdated homepage content, and no clear path to help. We rebuilt it to function as a proper lifeline.
A broken site for people who needed it most
BWA's old website was built on a dated template with a large hero image that had stopped loading. The most prominent element on the homepage was a grey broken-image placeholder — the first thing someone in crisis would see when they searched for help.
Below that, outdated content from 2024 about helpline hour changes sat in the middle of the page. The impact stats were there, and impressive: 5,000 helpline calls, 50 women and 110 children housed in refuge, training delivered to over 200 professionals. But they were presented in small teal icons on a grey background, easy to miss and visually disconnected from the weight of that work.
The footer was a solid teal block with sparse links and no clear structure. On mobile, nothing was optimised for the conditions under which many visitors would actually be using the site: quickly, privately, often in distress.
BWA had the credibility: endorsed by Women's Aid and developed in partnership with the NSPCC. None of that came through on the homepage.
Scroll through both sites below
Built for the moment someone first reaches out
Helpline number front and centre
0808 801 0882 is visible immediately on every page, on every device. No scrolling, no searching, no barriers.
No broken images
The homepage hero was rebuilt with proper imagery. The broken placeholder that greeted every visitor was the first thing to go.
Impact stats given proper weight
5,000 helpline calls and 110 children supported are now headline numbers, not small teal icons on a grey background.
Quick exit retained and improved
The "Leave this site now" button was kept as an essential safety feature, made more accessible and consistently positioned across every page.
Service directory with clear pathways
Refuge, outreach, children's services, training, and legal advocacy each have dedicated pages with straightforward referral routes.
Donation page that keeps people on site
The donate button now leads to a proper donation page with clear options, Gift Aid, and no redirects to confusing third-party platforms.
A site that earns the trust BWA's work deserves
Berkshire Women's Aid has been operating for decades. They answer over 5,000 helpline calls a year, house more than 50 women and 110 children in refuge, and train hundreds of professionals in domestic abuse recognition and response. Their work is serious, evidence-based, and vital.
Their website now reflects that. Whether a survivor is visiting for the first time at a difficult moment, a funder is doing due diligence, or a professional needs to refer a client, the site gives them what they need quickly and clearly.
The helpline number is impossible to miss. The impact data is visible. The service directory is easy to navigate. And the quick exit button is there every time it might be needed.
Your charity's work deserves a site that shows it properly.
Book a free 20-minute call. We will look at what you have and tell you honestly what a redesign would involve. No commitment, no pressure.
