Project Salama
Project Salama supports BAME women and families experiencing domestic abuse. Their existing website was not reflecting the depth of that work. We rebuilt it from the ground up: accessible, compassionate, and clear about how to get help.
A site that made it hard to ask for help
When a woman visits a domestic abuse support website for the first time, she may be doing so quickly, on a phone, and in a difficult situation. What she needs to find, immediately, is that this organisation can help her and how to reach them.
The old Project Salama website did not answer that question clearly. The homepage opened with a dense "About Us" section, a purple background that dominated every page, and navigation with nine items competing for attention. There was no clear call to action above the fold on any device.
Content was thorough but unstructured. Mission, objectives, partnerships, and sponsor logos all occupied roughly equal weight. A first-time visitor had no way to quickly understand what Project Salama did, who it was for, or what to do next.
On mobile, the experience was worse. Text-heavy blocks, no hierarchy, and no obvious path to the referral process or contact information without significant scrolling.
Scroll through both sites below
Every decision was made around the visitor's state of mind
Emergency help above the fold
Clear access to emergency contact information on every page, visible without scrolling, on any device.
Accessible colour palette
The purple-dominant design was replaced with sufficient contrast ratios throughout. Every page meets WCAG 2.1 AA standards.
Structured service pages
Each service has its own page with a clear description, who it is for, and how to access it. No more burying everything in a single text block.
Stories of Hope section
A dedicated section for survivor stories, making the impact of Project Salama's work visible and real for visitors, funders, and commissioners.
Team can update it themselves
Built on WordPress with a simple editor. The Project Salama team received a training session at handover and can update pages without any agency involvement.
Safeguarding-aware design
Quick-exit button on every page. Privacy-first approach throughout. Designed in awareness of who visits and why.
A site that reflects the organisation behind it
Project Salama has supported over 500 women and families. Their training programmes, legal advocacy, and group therapy work are substantive, evidence-based, and delivered by people who care deeply about the communities they serve.
The old site did not communicate any of that at first glance. The new one does. From the homepage through to individual service pages, the site tells the story of what Project Salama does, who it is for, and how to get help.
For funders and commissioners doing due diligence, the site now clearly evidences scope, reach, and partnerships. For women visiting at a difficult moment, there is a clear path forward without having to read three paragraphs to find a phone number.
"Our old site was dense, hard to navigate, and a first-time visitor had no way to quickly understand what we did or what to do next. Haris at Goodside rebuilt it with a clear understanding of our audience. Emergency help is visible without scrolling, the quick-exit button protects vulnerable visitors, and the work we do is finally front and centre. We have a site we're genuinely proud of."
Jacqui Mukono, Chair & CEO, Project SalamaYour work deserves a site that shows it properly.
Book a free 20-minute call. We will look at what you have and tell you honestly what a redesign would involve. No commitment, no pressure.
