Support for All CIC
S4A CIC has supported Birmingham's most vulnerable communities for over 25 years across housing, training, digital inclusion, and consultancy. Their previous site used generic stock photography and buried their impact. We redesigned it to match the credibility of the organisation behind it.
25 years of work, invisible on the homepage
Support for All CIC has been working in Birmingham since the late 1990s. Their services cover exempt housing support, training and education, digital inclusion, and community consultancy — a substantial range of work with a real track record behind it.
None of that came through on their old website. The homepage hero featured white text laid over a busy photograph of Birmingham's Council House. The contrast was poor and the message was generic: "Become a Part of Change" told visitors nothing specific about what S4A does or who it helps.
Each service was displayed as a large alternating panel with a stock photo that had no connection to S4A's actual work. "Exempt Housing Support" was illustrated with hands cupping a toy house model. "Consultancy" used a word-cloud image with "EXPERT" repeated in large letters. The photography signalled template, not organisation.
There were no impact numbers visible anywhere on the homepage. 500 people supported, 25 years of experience, 15 active partnerships: none of it was shown. A funder, commissioner, or potential service user visiting for the first time had no reason to trust the depth of what S4A actually does.
Scroll through both sites below
A site that earns trust in the first ten seconds
Impact numbers on the homepage
500+ people supported, 25+ years experience, and 15+ partnerships are now visible immediately. The numbers do the work that generic copy cannot.
Replaced generic stock photography
The toy-house and word-cloud images were removed entirely. Every visual now reflects S4A's actual work and the communities they serve in Birmingham.
Readable hero, clear contrast
The white-text-on-busy-photo hero was replaced with a high-contrast section that communicates what S4A does in one sentence, without straining to read it.
Structured service pages
Housing support, training, digital inclusion, and consultancy each have dedicated pages explaining who the service is for, what it covers, and how to access it.
Partners and funders showcased
15+ organisational partnerships are now clearly presented. For commissioners and grant funders, this is credibility that the old site was throwing away.
Referral forms and accessibility statement
A working referral process and a published accessibility statement: both absent before, both standard on the new site.
A site that matches what S4A has actually built
Support for All CIC has government partnerships, 15 organisational relationships, and over two decades of delivery in Birmingham's most underserved communities. The old site looked like a template someone had filled in quickly. The new one looks like an organisation commissioners can trust with a contract.
The redesign did not change what S4A does. It made what they do visible. The services are clear, the impact is quantified, the partners are named, and a funder doing due diligence can find what they need without hunting for it.
Your track record deserves to be visible.
Book a free 20-minute call. We will look at what you have and tell you honestly what a redesign would involve. No commitment, no pressure.
